Tips and guidelines for creators to deliver high-quality content that meets brand expectations and builds lasting partnerships.
Understanding Content Delivery
Content delivery is more than just posting on social media. It's about creating authentic, engaging content that aligns with brand goals while maintaining your unique voice and style. Great content delivery leads to repeat partnerships and positive reviews.
Success Metric
Creators who consistently deliver high-quality content receive 4x more repeat collaborations and 50% higher ratings.
Pre-Production Planning
Understanding the Brief
Before creating any content, thoroughly understand the campaign requirements:
Read everything twice: Campaign description, deliverables, and deadlines
Note key messages: What the brand wants to communicate
Identify restrictions: What you can and cannot do
Clarify expectations: Ask questions if anything is unclear
Content Planning
Plan your content before you start creating:
Concept Development: Brainstorm ideas that align with the brief
Shot List: Plan specific shots, angles, and scenes
Prop Preparation: Gather any needed props or materials
Location Scouting: Choose appropriate locations for shooting
Timing: Plan when to shoot for best lighting and conditions
Content Creation Guidelines
Visual Quality Standards
High-quality visuals are essential for professional content:
Photography Best Practices
Lighting: Use natural light when possible, avoid harsh shadows
Composition: Follow rule of thirds, use leading lines
Focus: Ensure your subject is sharp and well-focused
Background: Keep backgrounds clean and uncluttered
Resolution: Shoot in high resolution for flexibility in editing
Video Production Tips
Stability: Use a tripod or stabilizer for smooth footage
Audio: Ensure clear, crisp audio quality
Framing: Keep important elements within the safe zone
Duration: Match platform requirements (Instagram: 15-60s, TikTok: 15-180s)
Transitions: Use smooth transitions between scenes
Technical Tip
Always shoot more content than required. Having multiple options gives you flexibility in editing and provides backup content if needed.
Authenticity and Brand Alignment
Balance brand requirements with your authentic voice:
Maintaining Authenticity
Stay true to your style: Adapt brand messaging to fit your voice
Natural integration: Make brand mentions feel organic
Personal experience: Share genuine experiences with the product/service
Honest opinions: Be truthful about your experience
Brand Alignment
Use brand colors: Incorporate brand colors in your content
Include logos: Feature brand logos naturally in your content
Key messaging: Include required messaging points
Hashtags: Use all required and suggested hashtags
Mentions: Tag brand accounts as requested
Platform-Specific Best Practices
Instagram Content
Feed Posts
Aspect Ratio: 1:1 (square) or 4:5 (portrait) work best
Captions: Engaging, informative captions with clear call-to-action
Hashtags: Mix of branded, niche, and trending hashtags
Timing: Post when your audience is most active
Instagram Stories
Format: 9:16 aspect ratio, vertical orientation
Interactive elements: Use polls, questions, and stickers
Highlights: Save important stories to highlights
Behind-the-scenes: Show process and personality
Instagram Reels
Length: 15-30 seconds for maximum engagement
Trending audio: Use popular sounds and music
Quick cuts: Keep viewers engaged with dynamic editing
Text overlay: Add context with on-screen text
TikTok Content
Hook: Grab attention in the first 3 seconds
Trends: Participate in relevant trends and challenges
Vertical format: Always shoot in 9:16 aspect ratio
Captions: Use trending keywords and hashtags
Authenticity: Raw, unpolished content often performs better