How to Create Your First Campaign

Getting Started

Creating your first campaign on Local Collab is straightforward, but there are several key elements that will make your campaign more successful. This guide will walk you through each step and provide tips to maximize your results.

Step 1: Define Your Campaign Goals

Before creating your campaign, clearly define what you want to achieve:

• Brand Awareness: Increase visibility in your local market
• Product Launch: Generate buzz around a new product or service
• Event Promotion: Drive attendance to local events
• User-Generated Content: Build a library of authentic content

Step 2: Access the Campaign Creation Page

Step 3: Fill Out Campaign Details

Campaign Title

Create a clear, compelling title that immediately communicates what you're looking for. Good examples:

• "Local Food Bloggers Wanted for New Restaurant Opening"
• "Fitness Influencers: Promote Our New Gym Location"
• "Fashion Content Creators for Spring Collection Launch"

Campaign Description

Your description should include:

• What your brand/business does
• What type of content you're looking for
• Key messaging or themes to include
• Any specific requirements or restrictions
• Timeline and deadlines

Budget and Compensation

Be transparent about your budget. You can choose from several compensation models:

• Fixed Rate: Set a specific amount per creator
• Budget Range: Provide a range for creators to bid within
• Product Exchange: Offer products/services instead of cash
• Hybrid: Combination of cash and products

Step 4: Set Creator Requirements

Follower Count

Consider your goals when setting follower requirements:

• Micro-influencers (1K-10K): Higher engagement, more affordable
• Mid-tier (10K-100K): Good reach with decent engagement
• Macro-influencers (100K+): Maximum reach, higher cost

Location

Specify your target geographic area. Local Collab specializes in local partnerships, so be specific about:

• City or metropolitan area
• Specific neighborhoods if relevant
• Distance from your business location

Content Categories

Select relevant categories that match your brand and campaign goals:

• Food & Dining
• Fashion & Beauty
• Fitness & Health
• Travel & Lifestyle
• Technology
• And more...

Step 5: Define Deliverables

Be specific about what you expect creators to deliver:

Content Types

• Instagram Posts: Feed posts with specific hashtags
• Instagram Stories: Story content with mentions/tags
• TikTok Videos: Short-form video content
• YouTube Content: Longer-form videos or shorts
• Blog Posts: Written content with photos

Content Requirements

• Number of posts/videos required
• Minimum/maximum content length
• Required hashtags or mentions
• Key messages to include
• Visual style guidelines

Step 6: Set Timeline and Deadlines

• Application Deadline: When creators must apply by
• Creator Selection: When you'll choose creators
• Content Creation Period: Time for creators to produce content
• Content Delivery: Final deadline for content submission
• Publication Date: When content should go live

Step 7: Review and Publish

Before publishing your campaign:

• Double-check all details for accuracy
• Ensure your budget and timeline are realistic
• Review your requirements for clarity
• Make sure contact information is correct

Best Practices for Success

Be Authentic

Creators and their audiences value authenticity. Allow creators creative freedom within your guidelines to produce content that feels natural and genuine.

Communicate Clearly

Provide clear, detailed briefs and be responsive to creator questions. Good communication leads to better results and smoother collaborations.

Build Relationships

Think beyond one-off campaigns. Building ongoing relationships with local creators can provide long-term value for your brand.

What Happens Next?

After publishing your campaign:

1. Creators will start applying within hours
2. Review applications and creator profiles
3. Select creators that align with your brand
4. Communicate expectations and finalize details
5. Monitor content creation and provide feedback
6. Approve final content and process payments